What inspires me...
I have always been intrigued by how people interact with one another, as well as their environment. I am deeply curious to find out about the way people live and why they do so. Having lived and studied abroad, I love exploring the subtle variations in attitudes and behaviour in different social and cultural contexts.
The philosophy of design I aspire to, is to design for the needs of people. I believe designers have the task of understanding these needs and recognising the potential for innovative solutions that offer people better ways to live.
As a designer, I have always approached projects with an open mind. User research is a very important part of my process, and by observing and speaking to a wide range of people, I gain a deep understanding of the issues involved, leading to highly creative ideas and solutions.